Made to stick is a book that is all about communication and how to really get a idea or message to stick with someone. One idea that the book goes into depth about is the success model.
The Success Model is made of 6 elements that I would like to use in my design process for Rosa's Faming Goods.
Simple - The design will be clean and simple. A play on Rosa's name would be simple and cute.
Unexpected - This element will mostly be put into play by Rosa. He outgoing funny personality will add a unexpected element that will grab peoples attention and keep her and her stand stuck in peoples minds.
Concrete - Concrete is about providing a story that gives you a credible element to trust. The simple design will have a home love look and paired with Rosa's knowledge and stories the stand will be steady as cement.
Credible - For Rosa's case the elements that will make her concrete will also make her credible.
Emotional - The design I will be making for Rosa and her sister will make a home made caring feeling in people. I want it to resemble home made labels, home canning labels, or embroidery. The home feeling of the design will help put that emotional element that you get just from talking to Evelyn and Rosa.
Stories - This is another element that Rosa has covered. The image I am making for the stand will compliment her stories but Rosa will be the one to paint the picture.
All of these elements should lead to a successful business image.
I think the SUCCESS model you found is great! It goes along great with what you are trying to do, and is a great model to follow. Once again adding pictures of the book is great and by showing us the success model in picture form really allows the reader to follow along and understand more effectively! Great job!
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